TY  - BOOK
AU  - Selnes, Fred
AU  - Lanseng, Even J.
TI  - Marketing management: A customer-centric approach 
SN  - 978-1-5296-2424-3
U1  - BCir. 658.84 
PY  - 2025///
CY  - London
PB  -  SAGE Publications Ltd.
KW  - Marketing -- Management
KW  - Business
N1  - Includes references and indeces; Contents: 1 Introduction to marketing management-- 2 Competitive dynamics-- 3 Customer behaviour-- 4 Marketing communication-- 5 Customer portfolio management-- 6 Product category management-- 7 Brand management -- 8 Developing the strategic marketing plan
ER  -