Business policy and strategy/
by Cynthia A. Zarate
- Manila : Rex Book Store, c2011
- ix, 152 pages illus. 25.3 cm
- c2011
Includes appendices, reference and index
Chapter 1.--Basic concepts in business policy strategy --2.Environmental scanning --3.Strategy formulation --4.Strategy implementation --5. Strategic human resource management --6. Strategy evaluation and control --7. Cases in business policy --8. History of strategic management --9.Industry trends.