TY  - BOOK
AU  - Zarate, Cynthia A.
TI  - Business policy and strategy
SN  - 978-971-23-6090-9
U1  - BFil. 658.4'012 
PY  - 2011///
CY  - Manila
PB  - Rex Book Store
KW  - Business
N1  - Includes appendices, reference and index; Chapter 1.--Basic concepts in business policy strategy  --2.Environmental scanning  --3.Strategy formulation  --4.Strategy implementation  --5. Strategic human resource management  --6. Strategy evaluation and control  --7. Cases in business policy  --8. History of strategic management  --9.Industry trends
ER  -