Myers, Michael D.

Qualitative research in business and management/ by Michael D Myers - Fourth edition - London: Sage Publications Ltd., c2025. - xiv, 327 pages ; 25 centimeters

Includes glossary, references and indices.

Contents: Part I: Introduction--Chapter 1: How to Use This Book-- Chapter 2: Overview of Qualitative Research-- Part II: Fundamental Concepts of Research--Chapter 3: Research Design-- Chapter 4: Philosophical Perspectives-- Chapter 5: Ethics-- Part III: Qualitative Research Methods-- Chapter 6: Action Research-- Chapter 7: Case Study Research-- Chapter 8: Ethnographic Research-- Chapter 9: Grounded Theory-- Part IV: Data Collection Techniques-- Chapter 10: Interviews-- Chapter 11: Participant Observation and Fieldwork-- Chapter 12: Using Documents-- Part V: Analysing Qualitative Data-- Chapter 13: Analysing Qualitative Data: An Overview-- Chapter 14: Hermeneutics-- Chapter 15: Semiotics-- Chapter 16: Narrative Analysis-- Part VI: Writing Up and Publishing-- Chapter 17: Writing Up-- Chapter 18: Getting Published-- Part VII: Conclusion-- Chapter 19: Qualitative Research in Perspective.

9781529667264


Business -- Research
Management -- Research

BCir. 658.0072 / M992 2025