Corr, Philip, author <br/><br/>
Behavioral economics :   The basics / 
by Philip Corr and Anke Plagnol 
 - Second edition 
 - Abingdon, Oxon :  Routledge,   c2023 
 - ix, 256 pages :  19 centimeters 
<br/><br/> Includes glossary and index. 
<br/><br/>Contents: 1. What is the Behavioral Economics and Why Is It Important?.-- 2. Behavioral Economics in Retrospect: How and Why It Started.-- 3. ECON: Homo Economicus.-- 4. HUMAN: Homo Psychologicus.-- 5. The Power of Social, Emotional, and Personality Factors.-- 6. Nudge: Whys, Ways, and Weasels.-- 7. Sell! Commercial and Political Persuasion. 
<br/><br/><label>ISBN: </label>978-0-367-76432-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics -- Psychological aspects<br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>BCir. 330.019  / C817b