Lamb, Charles W. <br/><br/>
MKTG 14  :  Principles of marketing / 
by Charles W. Lamb, Joe F. Hair and Carl McDaniel 
 - 14th edition  
 - USA :    Cengage Learning, Inc.,  c2025 
 - vii, 403 pages :  27 centimeters 
 - c2025 
<br/><br/> Includes glossary and index. 
<br/><br/>Contents: Part 1 The World of Marketing-- Part 2 Analyzing Market Opportunities-- Part 3 Product Decisions-- Part 4 Distribution Decisions-- Part 5 Promotion and Communication<br/>Strategies-- Part 6 Pricing Decisions. 
<br/><br/><label>ISBN: </label>978-0-357-92921-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / L2181m 2025