TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joe F.
AU  - McDaniel, Carl
TI  - MKTG 14: Principles of marketing 
SN  -  978-0-357-92921-6
U1  - BCir. 658.8 14th edition 
PY  - 2025///
CY  - USA : 
PB  -  Cengage Learning, Inc.
KW  - Marketing
N1  - Includes glossary and index; Contents: Part 1 The World of Marketing-- Part 2 Analyzing Market Opportunities-- Part 3 Product Decisions-- Part 4 Distribution Decisions-- Part 5 Promotion and Communication
Strategies-- Part 6 Pricing Decisions
ER  -