101 product innovations and marketing - Jucutan, Myra Lao; Lao, Felix M. Jr. (Pasig City : Anvil Publishing, Inc., 2008)
Section 1: Innovation basics.-- Section 2: Customer identification.-- Section 3: Marketing tools and beyond.-- Section 4: Costumer identification.-- Section 5: Groundwork planning.-- Section 6: Brand, media, and advertising.-- Section 7: Strategic launch analysis.
Includes references.
Keywords: Marketing