Baquillas, Jonalyn C. <br/><br/>
Principles of marketing for higher education :  A global perspective / 
by Jonalyn C. Baquillas, Rayan P. Dui, Luz T. Suplico-Jeong, Miguel Paolo L. Paredes, Francia R. Santos, and Alexander Josaissen 
 - Quezon City, Philippines :  C&E Publishing, Inc.,  c2025 
 - vi, 194 pages:  illustrated;  22.9 cm. 
<br/><br/> Included Reference. 
<br/><br/>Contents: Marketing In A Changing World-- Strategic Marketing-- The Marketing Environment-- Consumer and Business Market-- Market Information and Marketing Research-- Market Segmentation, Targeting, and Poisoning-- Brands, Product, Packaging, And Services-- Pricing Strategies-- Managing Marketing Channels- Integrated Marketing Communications-- The Global Market Place-- Social Responsibility and Marketing Ethics. 
<br/><br/><label>ISBN: </label>978-971-98-2549-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / P935