TY  - BOOK
AU  - Baquillas, Jonalyn C.
AU  - Dui, Ryan P.
AU  - Suplico-Jeong, Luz T.
AU  - Paredes, Miguel Paolo L.
AU  - Santos, Francia R.
AU  - Josaissen, Alexander
TI  - Principles of marketing for higher education: A global perspective 
SN  - 978-971-98-2549-4
U1  - BFil. 658.8 
PY  - 2025///
CY  - Quezon City, Philippines
PB  - C&E Publishing, Inc.
KW  - Marketing
N1  - Included Reference; Contents: Marketing In A Changing World-- Strategic Marketing-- The Marketing Environment-- Consumer and Business Market-- Market Information and Marketing Research-- Market Segmentation, Targeting, and Poisoning-- Brands, Product, Packaging, And Services-- Pricing Strategies-- Managing Marketing Channels- Integrated Marketing Communications-- The Global Market Place-- Social Responsibility and Marketing Ethics
ER  -