Tjong, Sandra <br/><br/>
Marketing research / 
edited by Sandra Tjong 
 - New Delhi, India :  Discovery Publishing House,  c2025 
 - 277 pages :  illustrations ;  25 centimeters 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: An Overview of Market Research.-- Research Design: What it is, Elements & Types.-- Data Collection and Its Sources.-- Consumer Research.-- Hypothesis Testing in Market Research Methodology.-- Sampling In Marketing Research.-- Data Analysis for Marketers: Methods, Techniques, and Process.-- Using the Meetings, Conferences, and Group Discussion in Marketing Research.-- Preparing Research Report.-- Bibliography-- Index. 
<br/><br/><label>ISBN: </label>978-93-6224-319-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Research 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.4  / M341