TY  - BOOK
AU  - Tjong, Sandra
TI  - Marketing research
SN  - 978-93-6224-319-5
U1  - BCir. 658.4 
PY  - 2025///
CY  - New Delhi, India
PB  - Discovery Publishing House
KW  - Marketing -- Research
N1  - Includes bibliographical references and index; Contents: An Overview of Market Research.-- Research Design: What it is, Elements & Types.-- Data Collection and Its Sources.-- Consumer Research.-- Hypothesis Testing in Market Research Methodology.-- Sampling In Marketing Research.-- Data Analysis for Marketers: Methods, Techniques, and Process.-- Using the Meetings, Conferences, and Group Discussion in Marketing Research.-- Preparing Research Report.-- Bibliography-- Index
ER  -