Miranda, Gregorio S. <br/><br/>
Basic marketing/ 
by Gregorio S. Miranda 
 - Third revised edi. 
 -  L & G business house  c1991. 
 - 328p.:  22.2 cm. 
<br/><br/> Include bibliography 
<br/><br/>Chapter 1.--An overview of marketing  --2. The consumer in our economic society  --3. Consumer behavior and motivations  --4. Channels of distribution  --5. The middlemen marketing --6. Physical distribution  --7. Cooperative marketing  --8. Marketing of agricultural products  --9. Industrial marketing  --10. The buying function  --11. Selling and advertising  --12. Transportation and storage  --13.Standardixation  --14. Market finance  --15. Market risks  --16. Market research  --17. Market management  --18. Market policies  --19. The need for consumer education. 
<br/><br/><label>ISBN: </label>9-71-914325-8 
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / M67b