Basic marketing - Miranda, Gregorio S. (L & G business house, 1991)
Chapter 1.--An overview of marketing --2. The consumer in our economic society --3. Consumer behavior and motivations --4. Channels of distribution --5. The middlemen marketing --6. Physical distribution --7. Cooperative marketing --8. Marketing of agricultural products --9. Industrial marketing --10. The buying function --11. Selling and advertising --12. Transportation and storage --13.Standardixation --14. Market finance --15. Market risks --16. Market research --17. Market management --18. Market policies --19. The need for consumer education.
Include bibliography