TY  - BOOK
AU  - Miranda, Gregorio S.
TI  - Basic marketing
SN  - 9-71-914325-8
U1  - BFil. 658.8 Third edition
PY  - 1991///
PB  - L & G business house
N1  - Include bibliography; Chapter 1.--An overview of marketing  --2. The consumer in our economic society  --3. Consumer behavior and motivations  --4. Channels of distribution  --5. The middlemen marketing --6. Physical distribution  --7. Cooperative marketing  --8. Marketing of agricultural products  --9. Industrial marketing  --10. The buying function  --11. Selling and advertising  --12. Transportation and storage  --13.Standardixation  --14. Market finance  --15. Market risks  --16. Market research  --17. Market management  --18. Market policies  --19. The need for consumer education
ER  -