Marketing/
by Courtland L. Bovee, Michael J. Houston and John V. Thill.
- Second edition
- New York: Mc Graw-Hill, Inc. c1995
- xxiv, 709 p. ill.; 27.5cm.
Includes references, glossary and indexes
Part I. Understanding marketing today --II. Market analysis and target marketing --III. Product strategy --IV. Pricing strategy and management --V. Distribution strategies --VI. Promotion strategy --VII. Marketing in today's global economy.