TY  - BOOK
AU  - Goldenberg, Jacob
AU  - Mazursky, David
TI  - Creativity in product innovation
SN  - 0-521-00249-4
U1  - B.C. 658.57 
PY  - 2001///
CY  - --United  kingdom
PB  - Cambrige University Press
N1  - Includes bibliographical references and index; Part I. Theoretical framework  --II. The creativity templates  --III. A closer look at templates  --IV. Validation of the templates theory
ER  -