Kerber, Ronald L. <br/><br/>
Strategic product creation/ 
by Ronald L. Kerber  
 - New York:  McGraw-Hill,   c2007 
 - xviii,315p.:  22.8cm. 
<br/><br/> Include index. 
<br/><br/>contents  --1. product creation leadership delivering business result  --2. product idea generation sensing customer needs and market opportunities  --3. technology capabilities  --4. product creation process design leveraging discipline and judgment  --5. the competitive product portfolio integrating process and product architecture  -6. people and project management inspiring and leading and workforce  --7. innovation partnerships connecting the extended enterprise  --8. walt Disney imagineering stories of the impossible  --9. mars incorporated consumer -driven innovation  --10. whirlpool  corporation buiding a global product creation capability  --11. united technologies corporation discipline and balance in innovation  --12. IBM leveraging customer focus, research and collaboration. 
<br/><br/><label>Dewey Class. No.: </label>B.C. 658.73  / K452s