TY  - BOOK
AU  - Kerber, Ronald L.
AU  - Laseter, Timothy M.
TI  - Strategic product creation
U1  - B.C. 658.73 
PY  - 2007///
CY  - --New York
PB  - McGraw-Hill, 
N1  - Include index; contents  --1. product creation leadership delivering business result  --2. product idea generation sensing customer needs and market opportunities  --3. technology capabilities  --4. product creation process design leveraging discipline and judgment  --5. the competitive product portfolio integrating process and product architecture  -6. people and project management inspiring and leading and workforce  --7. innovation partnerships connecting the extended enterprise  --8. walt Disney imagineering stories of the impossible  --9. mars incorporated consumer -driven innovation  --10. whirlpool  corporation buiding a global product creation capability  --11. united technologies corporation discipline and balance in innovation  --12. IBM leveraging customer focus, research and collaboration
ER  -