TY  - BOOK
AU  - Patrick, Jerry
TI  - How to develop successful new products
SN  - 0-8842-3662-4
U1  - B.C. 658.5'75 
PY  - 1997///
CY  - --Illinois
PB  - NTC Business Books
N1  - Includes references and index; Chapter 1. New Products: the lifeblood of successful marketing growth -- 2. Why new products fail -- 3. Debunking reality --4. How to discover peoples true needs -- 5. Whats in it for me? -- 6. Linking benefits to needs-making the sale -- 7. Building  value-added concepts for new products -- 8. ideation -- 9. exploration and expansion -- 10. Other types of qualitative research --11. Business-to-business opportunities --12. Developing successful products for a global community -- 13. Putting it all together: A successful case study using the perception expansion theory
ER  -