TY  - BOOK
AU  - Kotler, Philip, author
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 971-584-291-7
U1  - BCir.658.8 Seventh edition
PY  - 1996///
CY  - --New Jersey
PB  - Prentice-Hall, Inc.
N1  - Includes appendix, glossary and index; Chapter 1. Marketing in a changing world: creating customer value and satisfaction  --2. Strategic planning and the marketing  --3. The marketing environment  --4. Marketing research and information opportunities  --5. Consumer market and consumer buyer behavior  --6. Business markets and business buyer behavior  --7. Measuring and forecasting demand  --8. Marketing segmentation , targeting and positioning for competitive advantage  --9. Designing products: products , brand , packaging , and services  --10. Designing products; new-product development and product life-cycle strategies  --11. Pricing products: pricing considerations and approaches  --12. Pricing products: pricing strategies  --13. placing products: distribution channels and logistics management  --14. Placing products: retailing and wholesaling  --15. Promotion products: marketing communication strategy  --16. Promoting products: advertising , sales promotion , and public relation  --17. Promoting products: personal selling and sales management  --18. Building customers relationships through satisfaction , value , and quality  --19. Creating competitive advantage: competitor analysis and competitive marketing strategies  --20. The global marketplace  --21. Marketing services ,  organization , persons , places , and ideas  --22. Marketing and society: social responsibility and marketing ethics
ER  -