Etzel, Michael J. <br/><br/>
Marketing/ 
by Michael J. Etzel, Bruce J. Walker  and William J. Stanton 
 - 11th edition 
 - New york:  The McGraw-Hill Companies, Inc.,  c1997. 
 - xxi, 621p.  ill.;  25.5cm. 
<br/><br/> Includes appendix, references, glossary and indexes 
<br/><br/>Part one. Modern marketing  --Two. Target markets  --Three. Product  --Four. Price  --Five. Distribution  --Six. Promotion  --Seven. Marketing in special fields  --Eight. Managing the marketing effort. 
<br/><br/><label>ISBN: </label>0-07-018954-4 
<br/><br/><label>Dewey Class. No.: </label>B.C. 658.8  / Et99m