TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
TI  - Marketing
SN  - 0-07-018954-4
U1  - B.C. 658.8 11th edition
PY  - 1997///
CY  - -New york
PB  - The McGraw-Hill Companies, Inc.
N1  - Includes appendix, references, glossary and indexes; Part one. Modern marketing  --Two. Target markets  --Three. Product  --Four. Price  --Five. Distribution  --Six. Promotion  --Seven. Marketing in special fields  --Eight. Managing the marketing effort
ER  -