McDaniel, Carl <br/><br/>
Marketing principles/ 
by Carl McDaniel 
 - Singapore:  Cengage Learning  c2012. 
 - 637p.:  ill.;  25.5 cm. 
 - c.3 
<br/><br/> Includes glossary and index 
<br/><br/>Chapter 1. An Overview of Marketing  --2. Strategic Planning for Competitive Advantage  --3. Ethics and Social Responsibility  --4. The Marketing Environment  --5. Developing a Global Vision  --6. Consumer Decision Making  --7. Business Marketing  --8. Segmenting and Targeting Markets  --9. Decision Support Systems and Marketing Research  --10. Product Concepts  --11. Developing and Managing Products  --12. Marketing Channels and Supply Chain Management  --13. Retailing  --14. Marketing Communications and Advertising  --15. Public Relations, Sales Promotion, and Personal Selling  --16. Pricing Concepts.   
<br/><br/><label>ISBN: </label>978-981-4352-62-8 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / M459m 2012