TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb, Jr., Charles W.
AU  - Hail, Joseph F.
TI  - Marketing principles
SN  - 978-981-4352-62-8
U1  - BCir. 658.8 
PY  - 2012///
CY  - Singapore
PB  - Cengage Learning
N1  - Includes glossary and index; Chapter 1. An Overview of Marketing  --2. Strategic Planning for Competitive Advantage  --3. Ethics and Social Responsibility  --4. The Marketing Environment  --5. Developing a Global Vision  --6. Consumer Decision Making  --7. Business Marketing  --8. Segmenting and Targeting Markets  --9. Decision Support Systems and Marketing Research  --10. Product Concepts  --11. Developing and Managing Products  --12. Marketing Channels and Supply Chain Management  --13. Retailing  --14. Marketing Communications and Advertising  --15. Public Relations, Sales Promotion, and Personal Selling  --16. Pricing Concepts.
ER  -