Kotler, Philip, author <br/><br/>
Principles of marketing/ 
by Philip Kotler  
 - Ninth edition 
 - New Jersey:  Prentice Hall,  c2001. 
 - xxxi, 783p.  ill.  27.5cm. 
<br/><br/> Includes appendices, glossary and indexes 
<br/><br/>Part I. Understanding marketing and the marketing process  --II. Developing marketing opportunities and strategies  --III. Developing the marketing mix  --IV. Managing marketing. 
<br/><br/><label>ISBN: </label>0-13-026312-5 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / K848p