TY  - BOOK
AU  - Kotler, Philip, author
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0-13-026312-5
U1  - BCir. 658.8 Ninth edition
PY  - 2001///
CY  - --New Jersey
PB  - Prentice Hall
N1  - Includes appendices, glossary and indexes; Part I. Understanding marketing and the marketing process  --II. Developing marketing opportunities and strategies  --III. Developing the marketing mix  --IV. Managing marketing
ER  -