Keegan, Warren <br/><br/>
Marketing/ 
by Warren Keegan, Sandra Moriarty and Tom Duncan 
 - New Jersey:  Prentice Hall,  c1991 
 - xxiii, 893p.:  ill.  27cm. 
<br/><br/> Includes appendix, glossary and indexes 
<br/><br/><label>ISBN: </label>0-13-719717-9 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / K243m