Kotler, Philip, author <br/><br/>
Principles of marketing/ 
by Philip Kotler  
 - Boston:  Pearson,  c2013. 
 - 589p.  ill.  27.5cm. 
<br/><br/> Includes appendix, references glossary and index 
<br/><br/>Part 1. Defining marketing and marketing process  --2. Understanding the marketplace and consumers  --3. Designing a customer-driven strategy and mix  --4. Extending marketing. 
<br/><br/><label>ISBN: </label>10-0-273-77982-6 
<br/><br/><label>Dewey Class. No.: </label>BaC 658.8  / K84p