TY  - BOOK
AU  - Kotler, Philip, author
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 10-0-273-77982-6
U1  - BaC 658.8 Fourteenth edition
PY  - 2013///
CY  - --Boston
PB  - Pearson
N1  - Includes appendix, references glossary and index; Part 1. Defining marketing and marketing process  --2. Understanding the marketplace and consumers  --3. Designing a customer-driven strategy and mix  --4. Extending marketing
ER  -