Costello, John D. <br/><br/>
Category management:  Positioning your organization to win/ 
by John D. Costello. 
 - Chicago:  NTC Business Books ,  c1996. 
 - 173p.  ill.;  21.5cm. 
<br/><br/> Includes appendix and index 
<br/><br/>Chapter 1. Changing marketplace requires changing strategy  --2.  Retailers checking out new ways to do business  --3. Manufacturers looking for ways to turn up the volume  --4. Cloudy marketplace makes future of category management clear. 
<br/><br/><label>ISBN: </label>0-8442-3489-3 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / C28 1996