Johnson, William C. <br/><br/>
Total quality in marketing/ 
by William C. Johnson and Richard J. Chvala. 
 - Florida:  St. Lucie Press,  c1996. 
 - xix, 269p.  ill.;  23cm. 
<br/><br/> Includes glossary and index 
<br/><br/>Chapter 1. Why total quality in marketing  --2. Overview of total quality  --3. House of quality  --4. Management system  --5. Total quality in marketing requires vision  --6. Strategy: using TQM to compete globally  --7. Working in teams  --8. Implementing total quality in marketing  --9. Adopting quality standards. 
<br/><br/><label>ISBN: </label>1-884015-13-1 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / J630t