Total quality in marketing - Johnson, William C.; Chvala, Richard J. (--Florida: St. Lucie Press, 1996)
Chapter 1. Why total quality in marketing --2. Overview of total quality --3. House of quality --4. Management system --5. Total quality in marketing requires vision --6. Strategy: using TQM to compete globally --7. Working in teams --8. Implementing total quality in marketing --9. Adopting quality standards.
Includes glossary and index