TY  - BOOK
AU  - Johnson, William C.
AU  - Chvala, Richard J.
TI  - Total quality in marketing
SN  - 1-884015-13-1
U1  - BCir. 658.8 
PY  - 1996///
CY  - --Florida
PB  - St. Lucie Press
N1  - Includes glossary and index; Chapter 1. Why total quality in marketing  --2. Overview of total quality  --3. House of quality  --4. Management system  --5. Total quality in marketing requires vision  --6. Strategy: using TQM to compete globally  --7. Working in teams  --8. Implementing total quality in marketing  --9. Adopting quality standards
ER  -