Haas, Robert W. <br/><br/>
Business marketing:  A managerial approach/ 
by Robert W. Haas. 
 - Ohio:  South-Western College Publishing,  c1995. 
 - xiii, 845p.  ill.  23.2cm. 
<br/><br/> Includes glossary and index 
<br/><br/>Part one. Understanding the business marketing environment  --Two. Organization customers and market behavior  --Three. The business marketing process: segmentation, planning, strategy, and intelligence gathering  --Four. The business marketing mix  --Five. Business marketing performance: control and evaluation  --Six. Cases. 
<br/><br/><label>ISBN: </label>0-538-84752-2 
<br/><br/><label>Dewey Class. No.: </label>B.C. 658.8  / H111p