TY  - BOOK
AU  - Haas, Robert W.
TI  - Business marketing: A managerial approach
SN  - 0-538-84752-2
U1  - B.C. 658.8 
PY  - 1995///
CY  - --Ohio
PB  - South-Western College Publishing
N1  - Includes glossary and index; Part one. Understanding the business marketing environment  --Two. Organization customers and market behavior  --Three. The business marketing process: segmentation, planning, strategy, and intelligence gathering  --Four. The business marketing mix  --Five. Business marketing performance: control and evaluation  --Six. Cases
ER  -