TY  - BOOK
AU  - Pearce ll, John A.
AU  - Robinson, Jr., Richard B.
TI  - Strategic management: Formulation, Implementation and control
SN  - 978-007-126375-7
U1  - BCir. 658.4 Eleventh edition
PY  - 2009///
CY  - --New York
PB  - McGraw-Hill
N1  - Includes glossary and indexes; Part I. Overview of strategic management  --II. Strategy formulation  --III. Strategy implementation, control, and innovation  --IV. Cases, guide to strategic management, and case analysis
ER  -