Perreault, Jr., William D. <br/><br/>
Applications in basic marketing:  Clippings from the popular business press/ 
by William D Perreault, Jr.  
 - 2004-2005 edition 
 - New York:  McGraw-Hill  c2005. 
 - vii, 214p.  ill.;  25 cm. 
<br/><br/>Marketing's value to consumers, firms, and society  --Finding target market opportunities  --Evaluating opportunities in the changing marketing environment  --Buyer behavior  --Getting information for marketing decisions  --Product  --Place  --Promotion  --Price  --Marketing strategies: planning, implementation and control  --Ethical marketing in a consumer- oriented world: appraisal and challenges. 
<br/><br/><label>ISBN: </label>0-07-286470-2 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / P42a 2005