Marconi, Joe <br/><br/>
The brand marketing book:  Creating, managing, and extending the value of your brand/ 
by Joe Marconi 
 - United states of America:  NTC Business Books,  c2000. 
 - xv, 247p.  ill.;  24.6cm. 
<br/><br/> Includes bibliography, references and index 
<br/><br/>Section I. Equity, loyalty, and a good brand name  --II. Creating a brand niche  --III. Creating managing, and marketing brand equity. 
<br/><br/><label>ISBN: </label>0-8442-2257-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand marketing book
<br/><br/><label>Dewey Class. No.: </label>BCir.658.827   / M333b 1999