TY  - BOOK
AU  - Marconi, Joe
TI  - The brand marketing book: Creating, managing, and extending the value of your brand
SN  - 0-8442-2257-7
U1  - BCir.658.827  
PY  - 2000///
CY  - -United states of America
PB  - NTC Business Books
KW  - Brand marketing book
N1  - Includes bibliography, references and index; Section I. Equity, loyalty, and a good brand name  --II. Creating a brand niche  --III. Creating managing, and marketing brand equity
ER  -