Business to business marketing: Creating a community of customers - Hunter, Victor L. (--Illinois: NTC Business Books, 1997)
1. A New Marketing Vision --2. The Economics of Community --3. Determining External Service Values--4. Communicating With Your Costumer --5. The Database As a Marketing Tool --6. Creating The Costumers Community Center --7. Retaining And Cultivating Existing Costumers --8. Acquiring New Customers --9. Leadership And The New Customers Community.
Include index