TY  - BOOK
AU  - Hunter, Victor L.
TI  - Business to business marketing: Creating a community of customers
SN  - 0-8442-3230-0
U1  - BCir. 658.48 
PY  - 1997///
CY  - --Illinois
PB  - NTC Business Books
N1  - Include index; 1. A New Marketing Vision  --2. The Economics of Community  --3. Determining External Service Values--4. Communicating With Your Costumer  --5. The Database As a Marketing Tool  --6. Creating The Costumers Community Center  --7. Retaining And Cultivating Existing Costumers  --8. Acquiring  New Customers  --9. Leadership And The New Customers Community
ER  -