Shaw, Roy T. <br/><br/>
Marketing / 
by Roy T. Shaw 
 - Ohio :  South-Western College Publishing,   c1994 
 - ix, 341p.  23.2cm. 
<br/><br/> Includes glossary and index 
<br/><br/>Part 1. The nature of marketing  --2. Market analysis  --3. Marketing mix decisions  --4. Managing marketing  --5. Special aspects of marketing. 
<br/><br/><label>ISBN: </label>0-538-83659-8 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / Sh26c 1994