TY  - BOOK
AU  - Shaw, Roy T.
TI  - Marketing
SN  - 0-538-83659-8
U1  - BCir. 658.8 
PY  - 1994///
CY  - Ohio
PB  - South-Western College Publishing, 
N1  - Includes glossary and index; Part 1. The nature of marketing  --2. Market analysis  --3. Marketing mix decisions  --4. Managing marketing  --5. Special aspects of marketing
ER  -