Cateora, Philip R. <br/><br/>
International marketing/ 
by Philip R. Cateora  
 - Eleventh edition. 
 - New York:  McGraw-Hill,  c2003. 
 - xxv, 693p.  ill.;  27.5cm. 
<br/><br/> Include indexes 
<br/><br/>Part one. An overview  --Two. The cultural environment of global markets  --Three. assessing global market opportunities  --Four. Developing global marketing strategies  --Five. Implementing global marketing strategies  --Six. Supplementary material. 
<br/><br/><label>ISBN: </label>0-07-123307-5 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.848  / C282i 2003