TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
TI  - International marketing
SN  - 0-07-123307-5
U1  - BCir. 658.848 11th edition.
PY  - 2003///
CY  - --New York
PB  - McGraw-Hill
N1  - Include indexes; Part one. An overview  --Two. The cultural environment of global markets  --Three. assessing global market opportunities  --Four. Developing global marketing strategies  --Five. Implementing global marketing strategies  --Six. Supplementary material
ER  -