Sales reengineering from the outside : Engaging customers with a new approach to sales, marketing and service/
by Mark Blessington and Bill O'Connel.
- New York: McGraw-Hill, c1995.
- xiv, 256p. ill.; 22.3cm.
Include index
Chapter one. The power shift --Two. The new procurement --Three. Models of procurement --Four. Functions are failing --Five. Enter the engagement era --Six. Disconnects and potential --Seven. Engagement strategy --Eight. Measuring return and effectiveness --Nine. Developing early warning --Ten. The reengineering process --Eleven. Forming and leading teams --Twelve. Contracting with employees.