Kotler, Philip, author <br/><br/>
Marketing management:  Analysis, planning, implementation, and control/ 
by Philip Kotler 
 - 9th edition. 
 - New Jersey:  Prentice-Hall  c1997. 
 - xl, 789p.:  ill.  25.3p.: 
<br/><br/> Includes index 
<br/><br/>Part I. Understanding marketing management  --II. Analyzing marketing opportunities  --III. Developing marketing strategies  --IV. Planning marketing programs  --V. Managing the marketing effort. 
<br/><br/><label>ISBN: </label>0-13-261363-8 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.80  / K848m 1997