TY  - BOOK
AU  - Kotler, Philip, author
TI  - Marketing management: Analysis, planning, implementation, and control
SN  - 0-13-261363-8
U1  - BCir. 658.80 
PY  - 1997///
CY  - --New Jersey
PB  - Prentice-Hall
N1  - Includes index; Part I. Understanding marketing management  --II. Analyzing marketing opportunities  --III. Developing marketing strategies  --IV. Planning marketing programs  --V. Managing the marketing effort
ER  -