Jones, Susan K. <br/><br/>
Creative strategy in direct marketing/ 
by Susan K.  Jones. 
 - Second Edition. 
 - Illinois:  NTC Business Books,  c1997. 
 - x, 502p.  23.5cm. 
<br/><br/> Includes appendices, glossary and index 
<br/><br/>Part one. Laying the groundwork  --Two. Creative direct marketing direct mail and beyond  --Three. Creating and producing the work. 
<br/><br/><label>ISBN: </label>0-8442-3172-X 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8'4  / J710c 1997